Bradley Michael Spence shares how Boulder Denim’s rock-climbing jeans accidentally became the perfect Onewheeling jeans.
Vendor name: Boulder Denim
Location: Vancouver, Canada
Products or services offered: Stretch denim
Most popular product: Boulder Denim 2.0
How/why did your business get started?
We wanted to make jeans that were both durable and stretchy for rock climbing. Little did we realize that everyone wants durable stretchy jeans so they’ve become the perfect pants for Onewheeling as well.
What needs did you see in the community that were not being filled?
Comfortable stretchy jeans I guess! We didn’t plan for it — it just happened. Our TFL collab sold out super fast so it was cool to see so many riders want our jeans to ride in.
What makes your product different from similar products on the market?
They don’t stretch out, they are super stretchy and comfortable, feature a hidden zipper “trap” pocket, and repel dirt/stains.
Do you have any new/exciting projects in the pipeline? What are they and when can we expect them to be available?
New colours/washes coming out late 2022!